Unless you’ve been living under the rock, you should know that most activities these days are going online.
Brick and mortar stores closing, universities and offices ceasing physical operations, and community lockdown rules being implemented have contrived everyone to continue their transactions online.
The rise of online users have caused a surge in ecommerce as well as an influx in businesses who turn to digital strategies for their marketing efforts.
The fact of the matter is, if you’re not investing in digital marketing for your business this 2021 yet, you’re probably missing on a lot.
Digital marketing has existed since the 1990s but has constantly evolved to date.
Although digital marketing has constantly evolved, the essence of marketing itself stays the same- connecting with your audience at the right time and place.
Digital marketing is simply marketing to where your audience is already spending much time in-online.
Digital marketing are online marketing efforts that promote your products or services through different means of electronic media such as using online video campaigns, photos, slogans, Ads, and other content tools for your websites and social media pages.
Unlike traditional marketing which takes a lot of time and physical interaction, digital marketing allows you to connect with your clients in real time in a visual, informative, and interactive way.
That does not mean to say that traditional marketing efforts should be neglected.
Having your business plastered on a billboard in a strategic location does play a great role for your business’ success.
However, in the age of digitalization, not being able to bring your business transactions online may be detrimental for you.
Regardless of what industry you’re in, digital marketing can help you advance your goals faster.
Unlike traditional marketing, digital marketing gives you a clearer view of who your potential customers are.
This is because digital marketing allows you to see the exact number of people who click your ads, visit your website, view your products, so on and so forth.
With the use of social media insights, you get more information about your target market.
You can gain access to their geographic information, age, and interests.
As you get to know your customers more, you can better understand their needs and how your brand can offer solutions to their problems.
As trends change over time, so does your customer behavior.
By keeping up-to-date with their lifestyles, you can develop marketing efforts to stay relevant to your target audience.
By using digital marketing tools such as Google Analytics, you can get exact statistics in real time.
Once you have these traffic information, you can have more precise Key Performance Indicators (KPIs) for your business’ success.
This real-time data allows you to see which marketing efforts work and which don’t.
By taking into account all of your customer information, you can tailor-fit your marketing budget by prioritizing marketing channels that do well for your business.
When you market online, you can see the peak times for your marketing efforts, the conversion rates, the amount of traffic in your website, your bounce rate, and many more.
As you gain these data, you can optimize your KPIs to better suit these demands. What’s mind-blowing is that all of these can just be done with one click.
As easy as that, you can now identify with your marketing team the necessary steps to improve your marketing results.
Back when digital marketing wasn’t the norm, businesses would be giving out flyers to people in the street.
The problem is that at the end of the day, you don’t know which of them are actually interested in your products and services and which of them have just thrown your brochure in the trash bin.
Gone are the days when you’ll have to market to every person you know to see who’s a potential customer and who’s not.
Digital marketing allows you to see which people are interested in your brand through their interests and through their interactions with your marketing efforts.
For instance, you can easily see the information and number of users who have subscribed to your newsletters as well as those who have engaged with your page on social media.
This can help you target your marketing efforts better to already qualified leads. The result is a more cost-efficient marketing process.
Spying on your competitors has never been easier with digital marketing.
Now, you can do product research and competitor analysis in just one click.
You’ll get to see which parts you do better than your competitors and which parts you need to step up your game.
Most social media channels allow you to generate a social media competitor analysis to see how different pages in the same niche that you have are performing in their engagements, followers, and other online interactions.
It’s easier now to figure out marketing techniques that can gain you a competitive advantage with your competitors.
Moreover, it levels the playing field and gives a better experience both for buyers and sellers.
The goal of digital marketing is to increase conversion rates of sales and leads through targeted traffic in order to achieve the maximum Return on Investment (ROI) for the marketing costs that you have incurred for your business.
Digital marketing, just like traditional marketing does not come without a cost.
If you and your team decide on maximizing your digital marketing efforts, you need to invest on a good website, relevant content, strategic ads, online promotions, and more.
The difference between digital and traditional marketing is the former allows you to reap the maximum benefits out of your investment.
A highly targeted traffic, more convenient buyer-customer experience, real-time data, and more accurate performance analysis make your digital marketing efforts worth the cost.
2021 means smarter branding, effective tracking and monitoring methods, more convenient buyer experience, higher conversion rates, and better revenues.
By investing in good digital marketing strategies, you and your team can make the most out of your efforts.
With better growth and revenue rate, even small businesses have better chances of expanding their capacities by investing in digital marketing.
Don’t know where to start? ReelReeve offers a non-exhaustive list of solutions for your digital marketing needs. In the end, it’s all about making your efforts worthwhile.
