In the age of innovation and technology, appearance is everything. How attractive a website looks, how catchy a pop-up ad appears, and how credible a logo comes into view greatly affects people’s interest in a certain brand.
The adage “First impressions last” not only applies in customary instances like dating someone or having a job interview. It’s also extremely relevant to today’s digital age where the notion of how users would think of what your business is like is greatly dependent on your visual presentation. In this article, we talk about how great design can revolutionize your brand.
But before we move on deeper, we first have to address the more fundamental issues at hand: What defines a great design and what does it mean to revolutionize your brand?
What makes for a great design?
In the digital age, businesses only have a few seconds to develop sentiments about your brand. A great design is first of all attractive and catchy to the viewer in a way that makes its uniqueness and creativity known.
Secondly, great designs successfully deliver the essence of the brand itself. If, for instance, you own an ecommerce site that promotes environmental-friendly products, your design should relay the message of environmental conservation to the users. This would greatly be affected by many factors such as color, choice of fonts, layouts, elements, graphics, and photos that you include in your website and other marketing materials.
Thirdly, great design ensures a good user experience for users. Complicated elements in a website, fonts that are too small and colors that can make the text difficult to understand can instantly demean your design and ultimately ward off potential customers.
What does it mean to revolutionize your brand?
To revolutionize in other terms is to change and fundamentally transform. In this sense, revolutionizing your brand means radically changing its impact to users, potential leads, and buyers. If you find your other businesses outperforming yours, you may have been looking for tons of ways to significantly alter your marketing tactics to alter the fate of your brand.
In actuality, there are many ways to revolutionize your brand. Alternatively, there may be many factors to which a business may not be performing well. Errant accounting, incompetent work, bad customer services, unsatisfactory products and services may be substantial reasons to bring about challenges in business.
However, it is important to know that design plays a pivotal role in this change especially in this digital age where visual materials matter significantly. For some businesses, an improvement in their website, advertising videos and photos are the only missing factors towards success.
Advantages of using great design for your brand
Great Design Capitalizes on People’s Short attention span
Yes, you heard that right. Experts were on the right track when they predicted that the information age could inevitably lead to a declining attention span among people. In a study by Microsoft Corp, the human attention span is found to greatly diminish after only about 8 seconds.
This means that in just a few seconds, your design can more or less make or break your brand. As much as we’d like to think that all users and consumers are rational enough to think their way through past a lousy design, most users are now more dependent on their first impressions depending on how they see the website’s design, photos, and logo. You have a few seconds to make your first impression on users’ minds so you better make it worthwhile.
You Stand Out Better Among Competition
The use of digital tools such as Photoshop in creating great designs started back in the 1990s. As technology progressed, businesses have continued to innovate on using designs that positively impact their customer acquisition. Today, using great design to boost your business is common knowledge. Almost all businesses are now investing heavily on graphic designers and advertising experts to develop the best design for their brands.
With different businesses using designs to deliver their brand message, you could stand out better among the saturated industry using great design. Depending on what your niche is, utilizing attractive design that complements the products or services that you’re selling is key to a greater advantage among your pool of competitors.
Design Affects Your Website User Experience
Design isn’t just for the eyes. Your website design also greatly affects the ease of using your website. Some designs may be attractive but would make the user experience too complicated for the user due to the superfluity of elements.
A great design is also smartly built. Keep in mind that when planning your design, you must also think of your end goal: To provide solutions for your target audience. No matter how attractive your design may be, it does not hold any value if the customer has a hard time navigating through it. Not only must the design be relevant, it must also be convenient for the user.
Good Design Personalizes Your Brand
Notice how famous fast food chains such as McDonald’s or Kentucky Fried Chicken use similar color schemes, fonts, and designs throughout their different ad materials? This is so because design can also help you ensure that customers remember your brand. It helps personify your brand so people can remember you better.
When users see your logo, posts, or advertising materials, you want them to instantly remember your brand. This means that whenever users are faced with situations where they may need to purchase products or services of your kind, you are on top of their mind. With much competition going around, being distinguished will be your advantage among other players.
If you don’t know where to start yet on making a good design for your brand, there are lots of options available to help you jumpstart your way to making the best design for your business. Now, a great design, and ultimately a remarkable change in your brand is now within your reach. At ReelReve, we offer you services that put the best elements together to make your dream come to life!
